How Predictive Analytics Impacts Your Account-Based Marketing Strategy

First things first, you have to get over your fear of data.

Data is not as hard to consume as it might seem. And when it comes to account-based marketing, you’re really only after two metrics:

How do you increase sales productivity? What makes your marketing more effective?

In this episode, Sean Zinsmeister, Senior Director of Product Marketing at Infer, explains how predictive analytics can come alongside and benefit your account-based marketing strategy.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Episode 164 Quote 2

Episode 164 Quote 1

Posted on August 22, 2016 in B2B Sales

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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