Tips for 1st (and 2nd) Time Marketing Automation Buyers

In this episode we talk to Henrik Becker, Marketing Director at Net-Results.

Henrik shares the common issues in the marketing automation buying process and shares his tips on how to go into sales conversations better equipped for success:

  1. Marketing Automation Software – Massive Amounts of Organizational Change
  2. Common problems buyers face: large time investments, clunky learning process, integration issues and lack of customer support
  3. Tips to Be Better Equipped: talk to existing customers, press vendors about their on-boarding process, require a free trial
  4. The Importance of Creating Buy-In with all the Stakeholders/Departments

Connect with Henrik on LinkedIn:

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Posted on February 22, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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