Tim Royan

Content Writer at Sweet Fish Media

Full Profile »

26 B2B Marketing Podcasts Every Marketer Should Listen To

B2B Marketing Podcasts

Tim Royan

Content Writer at Sweet Fish Media

Full Profile »

I hate the gym. 

That feeling that everyone is staring. The sounds of grunting, sweating body-builder types who seem like they were hired by some unknown enemy of mine solely to mock my lack of progress. 

The sweat no one ever cleans up. 

The only way I can deal with it is to just tune it all out. I need to concentrate on something other than the fluorescent hellscape of attempted self-improvement. 

I need something I can get lost in. 

So, I listen to podcasts. And since I’m not convinced I’m making gains through this whole thing, I try to get them through the podcasts I listen to. Even if I’m not getting “swole” or “jacked” — whatever the lingo is — at least I’m always learning. 

I’ve also gathered a pretty impressive collection of podcasts and they’ve fixed everything about the gym. Except for the sweat. I haven’t found a podcast that gets people to wipe down their equipment. 

But if you want to make some serious gains in your B2B marketing skills — man, have I got a list of B2B marketing podcasts every marketer should listen to. 

If you don’t have time for all of them, let’s start with our picks for the most important ones to listen to. 

What are the best B2B marketing podcasts? The top B2B Marketing podcasts are:

  • The Customer Experience Podcast
  • The FlipMyFunnel Podcast
  • B2B Growth
  • Ground Up
  • The Animalz Content Marketing Podcast

But we couldn’t stop at just 5 shows. Here are 21 more (and reasons why you’re gonna love each of them).

Our Top 26 Podcasts for B2B Marketers

1. The Customer Experience Podcast

Length: 25 minutes to an hour

What people think: 5.0 stars from 49 ratings

What people are saying: “Ethan Beute is without question one of best communicators I have ever come in contact with. His insight and perspective around the Customer Experience in general is unparalleled in my experience. Do yourself a favor; subscribe, soak up all the value, and develop yourself and your business with the help of Ethan and his guests.” — Apple Podcasts Review

Why you should listen: Customer experience as an idea is pretty hot right now and it should be. If you didn’t know, CX is the intersection of the customer journey, brand touchpoints and environments the customer experiences as they interact with an organization.  

And, if you agree with the Wikipedia editors who call that explanation “gobbledegook” and still don’t get it, just know it’s all about providing the best experience for the customer, deepening relationships and exceeding expectations. 

Luckily, you won’t get any gobbledegook from this podcast, which is loaded with actionable tips for anyone in sales, marketing or customer success, delivered by brilliant practitioners, authors, and thought leaders. It’s entertaining, informative and clear enough to please any Wikipedia editor. 

Plus, Ethan Beute might be the single greatest podcast host of all time. Listen to an episode and say I’m wrong… I dare you. 🙂

Listen: Apple Podcasts | Spotify | Website

2. The FlipMyFunnel Podcast

Length: 20 to 30 minutes

What people think: 5.0 stars from 433 ratings

What people are saying: “Love, love, love the #FlipMyFunnel podcasts. Fantastic content for any B2B marketer’s commute and not at all solely focused on ABM. I’ve walked away for every episode with new thoughts, insights, or strategies that I can bring right into my office. Highly recommended.” — Apple Podcasts Review

Why you should listen: Honestly, you should listen to #FlipMyFunnel even if you don’t have the slightest interest in account-based marketing, B2B marketing, sales, or entrepreneurship…and you usually listen to whale sounds instead of podcasts. 

The enthusiasm, humor and genuine passion for the topic Sangram Vajre brings to each episode is a breath of fresh air. His conversations with leading thinkers are always more fresh, exciting and authentic than other shows, while still somehow managing to pack tons of value into half an hour.

What’s even more amazing for a podcast of this quality is that there are new episodes daily, so you never have to wait long to get new marketing insights to test out with your team. 

Listen: Apple Podcasts | Spotify | Website

3. B2B Growth

Length: 5 to 20 minutes

What people think: 5.0 stars from 292 ratings

What people are saying: Truly enjoy the variety of topics and guests. Logan is a great host, skillfully guiding the guests through the story of their marketing and sales endeavors. It is a fantastic podcast interviewing marketing and sales people who are working in the trenches every day, and exploring their successes and failures in order to help others learn from their experiences.” — Apple Podcasts Review

Why you should listen: Hey, would you look at that… we made the list! I mean, I know we’re writing the list, but still. Really though, we’re proud of the work we do here across the many series we produce for B2B Growth. If we didn’t love what we do, we wouldn’t publish it. 

And we think every B2B marketer on the planet will like it, too. Every day, one of our many co-hosts interviews a B2B marketer, executive or thought leader and turns their success into actionable lessons our listeners can immediately execute.

We cover everything from B2B marketing strategy to buyer personas to account-based marketing — and we pack it all into 15-20 minute episodes even the busiest B2B marketers can fit into their day.

Listen: Apple Podcasts | Spotify | Website

4. Ground Up 

Length: 30 minutes to an hour

What people think: 5.0 stars from 31 ratings

What people are saying: “For me, when I follow a podcast I look for two things. One is a podcast episode that delivers something actionable I can take away and try in my business and two, I want to listen to speakers who engage and draw me in. John is an engaging podcast interviewer with a keen sense on how to extract the right data/key points while still keeping things conversational and light.” — Apple Podcasts Review

Why you should listen: Hate math but love growth? Ground Up promises to deliver the stories behind the numbers and share some of the efficacious strategy secrets in the business. 

If other podcasts looking at the success stories in marketing were, say, Law & Order, then this would be The Wire. Host John Bonini is amazing at digging into the real-life version of the events that lead to his guests’ successes in marketing. 

This podcast is eminently relatable, immensely educational and, best of all, genuinely entertaining. Whether you want to keep up with the latest innovations, strategies and tactics in marketing — and I hope, for your sake, you do — or simply want to learn more about what makes the best marketers, well, the best, then this is the podcast for you. 

Listen: Apple Podcasts | Spotify | Website

5. The Animalz Content Marketing Podcast 

Length: 20 minutes to an hour

What people think: 5.0 stars from 12 ratings

What people are saying: “There isn’t much good advice out there on content strategy. This podcast actually offers really solid guidance.” — Apple Podcasts Review

Why you should listen: If we were to construct a B2B marketing college degree based on podcasts — which, now that I think about it, is kind of what this list is — this would be the core class on content marketing everyone has to take.

The best thing about the approach The Animalz Content Marketing podcast takes is while, yes, it gives you solid strategy advice for your content, it goes far beyond one-off tips. The show is incredibly in-depth and the discussion transforms your thinking about content marketing on a much deeper level.

So yes, you’ll find some tactics, but you’ll also learn robust frameworks by analyzing illuminating examples of real-world success. You’ll always find new takes and ideas on this podcast, which is particularly impressive in a field that has been covered so extensively. 

Listen: Apple Podcasts | Spotify | Website

6. The Data-Driven Marketer

Length: 15-30 minutes

What people think: 5.0 stars from 9 ratings

What people are saying: As marketers, we live and die by the data. Allen and his guests offer thoughtful insights into how to get the most out of data-driven technologies–or when it makes sense to take a more personal approach. Allen’s guests range from industry legends to unsung heroes, but either way, there’s something for all of us in every episode.” — Apple Podcasts Review

Why you should listen: As I’m sure you can surmise from its name, this podcast is amazing for anyone who wants to become a better marketer but wants to make sure their decisions are backed by the best data out there. 

Hosted by the inimitable — which is a fancy word I learned today meaning one-of-a-kind — Allen Pogorzelki, proud data geek and VP of Marketing at Openprise, The Data-Driven Marketer covers topics like choosing the right tech stack and how to experiment better.

The great guests featured on each episode never disappoint and it’s impossible to leave an episode without learning something new and innovative. 

Listen: Apple Podcasts | Spotify | Website

7. The GaryVee Audio Experience

Length: Anywhere from 15 minutes to well over an hour

What people think: 5.0 stars from 14k ratings

What people are saying: The free content from Gary and the entire team has provided me more value in my life and career than my 5 year marketing degree from a private university did. My team and I are grateful for the opportunity, every day, to watch, and do, what Gary does. Start. Execute. Do. Give.” — Apple Podcasts Review

Why you should listen: If you haven’t heard of Gary Vaynerchuk, I’m going to assume you just woke up from a coma. On behalf of the 21st Century, welcome and sorry we never built those flying cars you were promised. 

The entrepreneurial guru better known as GaryVee’s podcast is like caffeine you drink with your ears. He’s not just an expert in marketing, he’s also an expert in getting marketers pumped about their jobs. 

His podcast features interviews with some of the most influential leaders in the space, answers every marketing question you could’ve ever thought to ask, and so much more. We promise you’ll find some inspiration, motivation and something to laugh about when you give this podcast a listen. 

Listen: Apple Podcasts | Spotify | Website

8. I Love Marketing

Length: 30 minutes to over an hour

What people think: 4.5 stars from 227 ratings

What people are saying: This show is like having a fire-side chat with two of the most prominent thinkers and doers in the world of marketing. Dean and Joe bring on incredible guests that not only reveal what it’s taken for them to evolve their marketing into an effective machine for driving business growth, customer transformation and personal fulfilment – they also dive into the mindset, heartset and actual challenges that come with this journey. Can’t recommend ILM enough!!” – Apple Podcasts Review

Why you should listen: Do you love marketing? Well, do you, punk?

If so, this show is for you. Hosts Dean Jackson and Joe Polish both fell in love with marketing as kids. Now they get to talk to industry leaders about everything important in the field.

The show covers valuable marketing areas like direct response marketing, personal branding and entrepreneurship. The show has covered a lot and welcomed a ton of big-name guests over the years, so we recommend mining deep into the archives.

Listen: Apple Podcasts | Spotify | Website

9. Social Media Marketing

Length: 45 minutes

What people think: 4.5 stars from 1.1k ratings

What people are saying: I’ve been an avid listener for years! Love the content and love the Social Media Marketing World conference!” — Apple Podcasts Review

Why you should listen: It’s no secret social media is a key ingredient in any successful marketing strategy these days. 

And Social Media Marketing delivers oodles of helpful tools for anyone looking to spice up their strategy. The podcast comes from the Social Media Marketing Society, so you know they know their stuff. 

This podcast will teach you everything from strategic ways to persuade social-media prospects to how to avoid being distracted by all those shiny icons screaming for your attention on your desktop. 

Listen: Apple Podcasts | Spotify | Website

10. The VP Marketing Show

Length: 1 hour 

What people think: 5.0 stars from 2 ratings

What people are saying: “If you’ve ever wanted to pick the brain of a smart marketing leader, this podcast is for you. Great guests and good tactical questions.” — Apple Podcasts Review

Why you should listen: Have you ever thought about putting on some corporate-camo or your best Bond Tux and infiltrating the offices of the highest performing marketing teams in the world, but you’re too afraid your fake mustache will fall off? 

We’ve all been there. Luckily, you can skip the spy games and phoney Scottish accent — he is the only Bond and I’ll die on that hill — and listen to this podcast instead. 

The show is packed with insights from marketing leaders who have proven successful time and time again. Anyone who wants to master strategy and execution, metrics, or team structure should tune in. So… any aspiring or successful marketer alive, really. 

Listen: Apple Podcasts | Spotify | Website

11. Marketing School

Length: Under 10 minutes

What people think: 4.5 stars from 938 ratings

What people are saying: “One of the best marketing and entrepreneurial podcasts out there. SEO, social media, video, influencing, etc. It’s daily, short, digestible, and actionable. Listen to this podcast to get better at content marketing every single day. It’s seriously that good.” — Apple Podcasts Review

Why you should listen: Prepare to get schooled in digital marketing from hosts Neil Patel & Eric Siu, who do a great job putting out a useful new lesson every single day. 

This podcast is the ultimate bite-sized marketing morsel. Each episode is under 10 minutes long, but its nougaty marketing-center packs as many calories as other king-sized podcasts. 

And… now I’m hungry. 

Listen: Apple Podcasts | Spotify | Website

12. Marketing Smarts

Length: 30 minutes

What people think: 4.5 stars from 54 ratings

What people are saying: I am so happy I found this podcast! I especially appreciated the information that was shared about how to promote your book when you have no time! Thank you for bringing out great answers such as how your book sales come from your existing branding already! They buy YOU, not the book per se. Excited for more!” — Apple Podcasts Review

Why you should listen: You know the expression Don’t work harder, work smarter? Well, this podcast has everything you need to market smarter. 

In weekly 30-minute episodes, Marketing Smarts covers gives you a ton of actionable insights from marketing professionals. 

Hosted by MarketingProfs, an organization known for its world-class marketing training, this podcast is sure to give you the tools you need to transform the way you think about B2B marketing. 

Listen: Apple Podcasts | Spotify | Website

13. The Marketer’s Journey

Length: 30 minutes

What people think: 4.5 stars from 24 ratings

What people are saying: “Randy has always been a fantastic source for great content. As an avid podcast listener I’m always searching for shows that have actionable takeaways I can implement into my everyday workflow. This show does not disappoint. I highly recommend you give it a listen.” — Apple Podcasts Review

Why you should listen:  The Marketer’s Journey is based on the premise that with experience, comes wisdom. Every week, host Randy Frisch gets to pick the brains of the most prestigious senior marketing executives about their career journey and the buyer journeys they’ve put their customers on.

The way the show dives into these experiences is honest — addressing things like luck, hustle and risk tolerance — without sacrificing an iota of practical takeaways. You’ll always leave with something you can put to use.

So, if you want to learn about ABM, sales enablement and content marketing by listening to conversations so natural it feels like you’re creepily eavesdropping on someone at your local 5-dollar bean-juice shop (you know, with the free wifi?), this is the podcast for you. 

Listen: Apple Podcasts | Spotify | Website

14. The Marketing Book Podcast

Length: 1 hour

What people think: 5 stars from 656 ratings

What people are saying: “I LOVE this show!! Interviews are great, topics are relevant and I always walk away with so much value!” — Apple Podcasts Review

Why you should listen: The Marketing Book Podcast offers something really valuable and unique when it comes to leveling up your B2B marketing know-how. 

Every Friday the show dissects a great marketing book with the assistance of its author. Which is awesome, because it’s basically like inviting Mary Shelly to your book club for Frankenstein week. 

Listening to this show gives you a ton of useful information. But the real value comes from the books you’ll be reading to pass the time between episodes. Never stop learning!

Listen: Apple Podcasts | Spotify | Website

15. The Marketing Companion 

Length: 30 to 45 minutes

What people think: 5.0 stars from 73 ratings

What people are saying: “I’m a HUGE fan of this podcast! Every episode is edutaining and covers SO much highly valuable information that it’s a subscribe and MUST as soon as it publishes. Such a fun podcast to listen to. Keep up the great job, Mark and team!” — Apple Podcasts Review

Why you should listen: This one is for all of you that want some humor with your B2B marketing knowledge. Which, if I’m as hilarious as I tell myself I am and you’re still reading, probably means you. 

Discussing everything from machine-learning for marketers to holograms as a content form, hosts Mark Schaefer and Brooke Sellas have great chemistry as they dissect the world of marketing.

And it works. The show recently celebrated its millionth download and shows no sign of slowing down.

Listen: Apple Podcasts | Spotify | Website

16. Lochhead on Marketing

Length: 5 to 45 minutes

What people think: 4.5 stars from 161 ratings

What people are saying: “Lochhead tells it like it is and pulls no punches. He knows of which he speaks so you should listen and apply what he says if you want to win” — Apple Podcasts Review

Why you should listen: This show was built to turn ordinary marketers into legendary marketers. 

The podcast has a penchant for counterintuitive approaches to marketing and heavily emphasizes the importance of category design. 

Sometimes the wait between episodes is long, but the advice given by host Christopher Lochhead — who has been dubbed  “A Human Exclamation Point” — is worth the wait. 

Each solo episode is like a shotgun blast of greatness, while guest episodes always feature really smart leaders that you wish would’ve been on your radar at the beginning of your career.

Listen: Apple Podcasts | Spotify | Website

17. At the Table

Length: 20 minutes to an hour

What people think: 5.0 stars from 405 ratings

What people are saying: “I look forward to all the leadership and business information. Thank you for sharing your info Pat and The Table Group team!I have learned so much so far.” — Apple Podcasts Review

Why you should listen: Patrick Lencioni is a legend when it comes to business management. Pretty much every successful entrepreneur and business leader absolutely gushes over “The Five Dysfunctions of a Team,” his wildly successful book on avoiding the pitfalls faced when growing together as a team. 

And he’s brought the same wit, wisdom, humor and expertise that made that book (and several of his other books) such a success with him on this weekly podcast which covers every aspect of leadership, team-building, and organizational health.

If you’re looking for how to kill it as a B2B marketer, chances are you aren’t going to do it alone. Learn how to lead your team from Patrick and his crew at The Table Group

Listen: Apple Podcasts | Spotify | Website

17. Building a StoryBrand

Length: 30 minutes to an hour

What people think: 4.5 stars from 1.3k ratings

What people are saying: “Powerful insights delivered succinctly. An enlightening and empowering listen for anyone in business.” — Apple Podcasts Review

Why you should listen: This podcast is a breath of fresh air in how it approaches getting the word out about your product — which, you know, we also call marketing.

It’s a super fun weekly show with some phenomenal guests that really zeros in on what compels people the most — great stories. And if you want to reach people as a business, you need to be telling them the right one. 

Building a StoryBrand isn’t just an awesome guide for how to tell your story to potential customers, it’s also about how to get them telling the story for you. 

Listen: Apple Podcasts | Spotify | Website

19. Crafting Culture

Length: 30 minutes

What people think: 5.0 stars from 13 ratings

What people are saying: “You really don’t see many podcasts that truly hit on what makes for amazing company culture. The guests so far are already heavy-hitters, and I can’t wait to see who else they get to come on!” — Apple Podcasts Review

Why you should listen: Just like any organization, your marketing team is really only as strong as its culture. And if you want to learn everything there is about shaping an amazing culture, there is no better podcast.

Crafting Culture is a weekly podcast featuring multiple co-hosts interviewing various thought leaders about all the secrets to incredible culture. 

You don’t need to be in HR to get a ton of value each week — CEOs and marketers alike will find themselves coming back again and again. 

Listen: Apple Podcasts | Spotify | Website

20. Duct Tape Marketing Podcast

Length: 20 to 30 minutes

What people think: 4.5 stars from 169 ratings

What people are saying: “John doesn’t waste time with lame-sauce questions. He asks tough stuff and squeezes every bit of wisdom out of his guests. Hit that subscribe button.” — Apple Podcasts Review

Why you should listen: Are you struggling with marketing for a small business? 

Well, like the sticky, shiny household adhesive it takes its name from, The Duct Tape Marketing Podcast has the potential to fix everything.

Packed with awesome marketing tips, sound tactics and useful resources, this show can help you market like the biggest companies out there, whether or not you’re making the Fortune 500 any time soon. 

Listen: Apple Podcasts | Spotify | Website

21. The Craig Groeschel Leadership Podcast

Length: 20 to 30 minutes

What people think: 5.0 stars from 6.4k ratings

What people are saying: “Craig absolutely crushes it every month, his content is so rich and deep. Such an amazing resource for leaders in and out of the church. Thanks Craig, you are the man.” — Apple Podcasts Review

Why you should listen: You may have caught onto a pattern — we’ve snuck quite a few leadership and team development podcasts into this list.

But we’ve never heard of a successful marketing organization that isn’t incredible at both. And if you want to become equally incredible, this podcast is required-listening. 

Craig Groeschel’s leadership coaching alone would be worth the month long wait between episodes, but add in high-calibre guests like Patrick Lencioni and you have the recipe for one of the best leadership podcasts on the interwebs. 

Listen: Apple Podcasts | Spotify | Website

22. Creative Pep Talk

Length: 45 minutes to 2 hours

What people think: 5 stars from 1.3k ratings

What people are saying: “I am soo happy I found this podcast. It has been nothing but inspirational, motivational and more importantly informational. Andy’s very easy to listen to and understand with his lively metaphors and analogies that all creatives would love and appreciate. I hope he never stops recording because I look forward to listening to the next one every day I get behind my computer. Thanks Andy for what you do!” — Apple Podcasts Review

Why you should listen: Don’t worry all you creatives out there, we didn’t forget about you. And we’re not just saying that because we’re worried about a scathing editorial cartoon, angsty poem, or tear-jerking ballad made about us…

Creatives — and creativity in general — are the backbone of successful marketing teams. All the technology and analytics in the world can’t save you without them. 

And Creative Pep Talk is all about the best ways to harness your creativity. Whether you need to get better at focusing or replenishing your creative energy, or you want to build a following of maniacal superfans on social for your new K-Pop project, the interviews and tips from successful creatives never fail to inspire. 

Listen: Apple Podcasts | Spotify | Website

23. Lead to Win 

Length: 20 to 45 minutes

What people think: 5.0 stars from 1.2k ratings

What people are saying: “This is a fantastic podcast for leadership, but it should be noted that even if you are not “the boss”, you are usually still “a leader” in some capacity. As a single mom, I find this podcast very useful in maintaining a work life balance.” — Apple Podcasts Review

Why you should listen: Have you ever felt like you’re just throwing stuff out there and hoping it succeeds? 

I think we’ve all done that at some point. If you want to learn the keys to succeeding in perpetuity, this is the podcast for you. Tune in and get more out of your leadership, both for yourself and your teams, as well as tips and strategies for improving your personal development and intentionality. 

Every episode helps you succeed but, more importantly, you’ll always understand why it actually works. 

Listen: Apple Podcasts | Spotify | Website

24. Noah Kagan Presents

Length: Anywhere from 2 minutes to 2 hours

What people think: 5.0 stars from 825 ratings

What people are saying: “I heard about Noah from Tim Ferriss many years ago. I am not sure why I waited so long to consume his wisdom in any format. This podcast is great. Unscripted. Super valuable. Very applicable. Binging all old episodes now as I wait for new ones to drop.” — Apple Podcasts Review

Why you should listen: To say Noah Kagan is a bit of a savant when it comes to entrepreneurial success is an understatement. Luckily, he isn’t greedy with his truck loads of knowledge and shares proven growth strategies every week.

On top of that, his guests are a veritable who’s-who of the highest-performing CEOs, entrepreneurs and others across a wide range of industries.

What we really love about this podcast is the openness and honesty Noah brings. We listen for the strategies and tips he and his guests share. But we stay for the inspiring personal anecdotes, the honest account of the challenges he’s faced and the authenticity dripping off every episode. 

Listen: Apple Podcasts | Spotify | Website

25. Repeat Customer

Length: 30 minutes

What people think: 4.5 stars from 85 ratings

What people are saying: “I’m loving each episode and seeing how customer service is put above making profit. Keep the episode coming!” — Apple Podcasts Review

Why you should listen: At this point, we’ve listed so many great shows we’re running out of adjectives. This one is awesome, though. So, let’s describe it as a bodaciously radical podcast for mastering the ins-and-outs and complexities of customer experience. 

Seriously though, CX is a topic of vital importance and an extremely popular topic. But with all that interest, there is a lot of fluff out there. Not so with Repeat Customer, which offers some of the sagest wisdom in CX. 

The show is a highly produced narrative podcast that takes an honest look at the real success of companies that are creating jaw droppingly delightful experiences for their customers. 

Listen: Apple Podcasts | Spotify | Website

26. Marketing Over Coffee

Length: 30 minutes

What people think: 4.5 stars from 307 ratings

What people are saying: I always learn something from these fellows. Every episode, without fail. They do a great job!” — Apple Podcasts Review

Why you should listen: This podcast is a must for the tech-savvy marketers out there. Marketing Over Coffee is recorded in a coffee shop every week and delves into topics like how to keep up with social networks, SEO and email marketing. 

Hosts John Wall & Christopher Penn are both accomplished marketers, public speakers and forward thinkers. Their show is packed with useful information worthy of any college marketing course, but their conversations are so fun you never feel like your sitting through a boring lecture. 

Listen: Apple Podcasts | Spotify | Website

That’s All, Folks

What makes for the best B2B marketing podcasts is subjective. 

We chose this list because each podcast either has actionable information you can start using right away, is fantastically entertaining, or extremely inspiring.

Of course, they also make for a potent cure for the ailments plaguing the local gym: I defy anyone not to run a little faster listening to GaryVee or not crack a smile while lifting and listening to Sangram geek out on account-based marketing.

Now if only somebody could do something about the sweaty equipment. 

WAS THIS ARTICLE USEFUL?