B2B Podcasting

Want to build a strong podcast brand that stands out? Learn how to create a compelling podcast name, cover art, and cohesive visual identity to make your show unforgettable. Follow this step-by-step guide to podcast branding like a pro!

Learn how to craft a B2B podcast content strategy that converts. From goal setting to omni-channel distribution, discover actionable steps to create a successful, engaging podcast that aligns with your business goals.

Starting a solo podcast can be daunting, but not with the proper guidance. Learn more with Sweet Fish.

Getting your podcast out there can be difficult. Learn how to promote a podcast on social media with the experts at Sweet Fish Media.

Remote podcast recording can be daunting without proper direction. Learn the best remote recording tips with the experts at Sweet Fish Media.

Want to get into B2B podcasting? We're here to help you get that baby running in as little time as possible. Learn more with Sweet Fish.

Being a guest on different podcasts can help you build your thought leadership in your industry. Learn how to get on a podcast with Sweet Fish.

Podcast agencies come in many different forms. Learn about the 5 types of agencies, how to choose one, & our recommendations with Sweet Fish.

Recording a podcast can feel like a really daunting task. Lucky for you, Sweet Fish has the best tips and tricks to ensure your podcast succeeds.

Grow your podcast audience by optimizing for SEO, cross-promoting on social channels, repurposing episode micro-videos to expand reach, and more.

How to start a podcast on YouTube: 1. Name Your Podcast 2. Design Your Cover Art 3. Buy & Set Up Equipment & Software 4. Find Guests

Compare top podcast production companies with prices and market served. Podfly · Sonics · ScrubCast · Sweet Fish Media · Alitu and more.

As podcasts become more and more relevant, it’s important to choose the right podcast hosting platform. Learn more with Sweet Fish.

Your podcast is only as good as your podcast marketing. Use these 5 podcast marketing strategies to attract more listeners and grow sustainably.

Since time is money & knowledge is power, podcasts are now the go-to resource for learning. Read about the best marketing podcasts with Sweet Fish.

Podcast notes outline the episode's main talking points, introduce the guest, and link to any resources mentioned. Learn more with Sweet Fish.

Hook your listeners and get better answers from your guests with these 33 podcast interview questions. Improve your podcast questions with Sweet Fish.

From podcasting for SEO, utilizing social media, and going on tour, here’s the expert rundown on how to promote a podcast.

Podcast videos are becoming increasingly popular online. Learn how to start one today with the experts at Sweet Fish.

B2B thought leadership requires a clear plan to be able to execute effectively. Follow our 8-step playbook to guarantee success.

Want to start a podcast? We cover everything you need to know about podcast production, from preparation to distribution and beyond.

There are endless things to talk about on a podcast, and we cover 35 of them. From business to true crime, there's a topic for everyone.

Should you distribute content with blogs, podcasts, or both? Learn more about each channel and best B2B content practices for great results.

If you need a B2B marketing agency, we have you covered. Here are our top recommendations and the specialties they serve.

Inviting guests is the best way to come up with topics for a podcast. How to invite/find guests and how to have them help you find more topics for your podcast.

Are you ready to host a podcast? Run through our quick podcast setup checklist and make sure you are ready to sit down, kick back, and record.

So you took the plunge and decided to launch an interview-based podcast for your brand. You chose the perfect name for the show, you had your design team create a really sexy logo, you wrote all the copy for the iTunes description...you've been staying super busy ramping up for the launch of the podcast. Then in hits you.... You have to start interviewing other humans on your podcast, and you have no clue how to do that. Well have no fear, because I’m gonna tell you the secret to a great interview. You've got to nail the pre-interview.

Producing a podcast for your brand takes more than a single employee and a microphone. You need a team to produce a show that will produce results. In this article, we explain the 9 roles you need on your podcast team.

Consistent content production is hard. As a B2B marketer, there will be weeks when you can’t stop thinking of new content ideas...but inevitably, you’ll have times when the creative juices just aren’t flowing. While we haven’t nailed the formula for a magic creativity pill just yet, there is a realistic way to guarantee that you always have great content...even when your creativity is on vacation. The answer? Waterfall content.

Relationships are complicated. Ask anyone. They involve emotions, opinions, desires...and if you want them to go the distance, relationships require lots of time and energy. Nurturing relationships with anyone, from your podcast guest to your spouse, requires a certain level of depth and intentionality. Since relationships are at the core of everything we do, we wanted to share 23 ways to nurture strong relationships with your podcast guests (or anyone, really).