Author Archive:

#CX 30: The Financial Side of CX

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sarah Toms, cofounder and Executive Director of Wharton Interactive and coauthor of The Customer Centricity Playbook about focusing on customer lifetime value to know how to invest in your customers.

Delivering Personalized Communication Across Marketing, Sales & Customer Success

In this episode we talk to Camille Beatty Falor, Vice President of Sales at eventcore.

#ABM 8: 5 Ways to Combine ABM & Direct Mail

On this #ABM episode, co-host Kris Rudeegraap gives 5 ways you can use your ABM platform to trigger direct mail actions.

3 Ways to Leverage Original Research

In this episode we talk to Shawn McKee, VP of Marketing at WebPT.

#DemandGen 6: How to Leverage Multiple Paid Media Channels

We invited Elliot Manson, Assistant Director of Analytics & Advertising at Keo Marketing, to discuss using paid media channels.

5 Marketing Tips for Small Business Saturday

In this episode we talk to Randy Ksar, Senior Social Media Manager at 8×8 & Host of Communications. Transformed. podcast.

How to Use LinkedIn Employee Change to Drive Attention

In this episode we talk to Sam Feldotto, Head of Sales & Growth at SalesReply.

How to Write a Book (& Case Studies) from Your Podcast Content

In this episode we talk to Sangram Vajre, Co-founder at Terminus.

How to Structure Your Marketing Team to Align with Go-To-Market Strategy

In this episode we talk to Sharon Thompson, VP of Marketing at Signal Sciences & Brendon Macaraeg, Senior Director of Product Marketing at Signal Sciences.

#CX 29: 4 Things Every Customer Wishes You Understood About Them

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Michael Redbord, GM of ServiceHub at HubSpot about owning bad experiences, unlocking the value of social proof, humanizing your service, and improving customer experience.

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