James Carbary

Founder at Sweet Fish Media

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3 Ways to Turn Prospects Into Friends

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode of the #BehindTheCurtain Series, James & Logan share the importance & impact of seeking friendships in business, with prospects, partners & customers.

They talk about 3 specific strategies we’ve used at Sweet Fish to deepen important relationships with people in our own network.

1) Texting

2) 2nd content collaborations

3) Community building (small, in-person events & online communities)


Want to get your copy of James’ book, Content-Based Networking?

It’s available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

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