B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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In this episode of the #BehindTheCurtain Series, James & Logan share the importance & impact of seeking friendships in business, with prospects, partners & customers.
They talk about 3 specific strategies we’ve used at Sweet Fish to deepen important relationships with people in our own network.
1) Texting
2) 2nd content collaborations
3) Community building (small, in-person events & online communities)
Want to get your copy of James’ book, Content-Based Networking?
It’s available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.