James Carbary

Founder at Sweet Fish Media

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4 Benefits of Using Humor in B2B

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Tom Fishburne, Founder of Marketoonist, keynote speaker, and author of Your Ad Ignored Here.

Tom shares 4 specific ways humor can be a catalyst to your B2B marketing efforts:

  1. Develop more empathy for your prospective customers
  2. Better understand your target market
  3. Create serialized content that your audience actually looks forward to
  4. Internal cultural impacts — helping you talk about tough topics, creating an environment for better change management

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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