4 Benefits of Using Humor in B2B SUBSCRIBE ON: Apple Podcasts | Spotify | Google | Stitcher In this episode we talk to Tom Fishburne, Founder of Marketoonist, keynote speaker, and author of Your Ad Ignored Here. Tom shares 4 specific ways humor can be a catalyst to your B2B marketing efforts: Develop more empathy for your prospective customersBetter understand your target marketCreate serialized content that your audience actually looks forward toInternal cultural impacts — helping you talk about tough topics, creating an environment for better change management Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: https://sweetfishmedia.com/big3 We’ll never send you more than what you can read in < 1 minute. 🙂 You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.