4 Benefits of Using Humor in B2B

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In this episode we talk to Tom Fishburne, Founder of Marketoonist, keynote speaker, and author of Your Ad Ignored Here.

Tom shares 4 specific ways humor can be a catalyst to your B2B marketing efforts:

  1. Develop more empathy for your prospective customers
  2. Better understand your target market
  3. Create serialized content that your audience actually looks forward to
  4. Internal cultural impacts — helping you talk about tough topics, creating an environment for better change management

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James Carbary

Founder at Sweet Fish Media

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