B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to Moira van den Akker, Global Demand Generation Manager at Trimble.
What is Agile?
Why should marketers care?
How can they implement Agile methodology?
1) Daily (or weekly) stand-ups
2) Backlog and task prioritization
3) Visual task board
4) Short-term projects (sprints)
5) Feedback loops (Kaizen)
Check out Moira’s LinkedIn article on this topic: https://www.linkedin.com/pulse/your-marketing-team-going-agile-2019-moira-van-den-akker/