Setting Your Team Up for Better Sales & Marketing Alignment

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He breaks down each key to alignment, including:

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  • Owning the outcome – MQL’s are not the goal. Contracts are the goal.
  • Ownership mindset – Marketers need to know what happens all the way through the funnel for their channel.
  • Creating goals that align with the outcome – not fluffy marketing goals
  • Establishing Collaboration and Transparency with Sales

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James Carbary

Founder at Sweet Fish Media

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