Setting Your Team Up for Better Sales & Marketing Alignment SUBSCRIBE ON: Apple Podcasts | Spotify | Google | Stitcher He breaks down each key to alignment, including: powered by Sounder Owning the outcome – MQL’s are not the goal. Contracts are the goal.Ownership mindset – Marketers need to know what happens all the way through the funnel for their channel.Creating goals that align with the outcome – not fluffy marketing goalsEstablishing Collaboration and Transparency with Sales Want help developing your plan to become an influencer & thought leader? Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City. B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH. Click here to connect with this guest on LinkedIn. You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.