#ABM 7: 5 Revolutionary Ideas for Automated Direct Mail Campaigns

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Think postcards are the only way to make a touchpoint through direct mail?

Prepare to be blown away.

Kris Rudeegraap, CEO of Sendoso and co-host of the B2B Growth Show, shares 5 ways to spice up your automated direct mail campaign.

He covers:

i. Simple and personal direct mail tactics

ii. Leveraging your CRM’s data

iii. Reengaging stale leads


You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts.

If you don’t use Apple Podcasts, you can listen to every episode by clicking here.

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