The 3-Parts to Every B2B Sales Negotiation (& How to Approach Them)

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In this episode we talk to Jeb Blount, CEO at Sales Gravy, Author, Keynote Speaker & Podcast Host.

Jeb shares a 3-part framework to every sales negotation & tips from his recently released book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal.

Jeb defines the MLP framework (Motivation, Leverage, Power) in every B2B sales negotiation & how to manage negotiation throughout your entire sales process.

If you like this episode, you’ll probably also love:

4 Strategies to Become a Master Negotiator in B2B Sales (Part 1) w/ Chris Voss


Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) w/ Chris Voss

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Logan Lyles

VP of Customer Experience at Sweet Fish Media

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