Chip shares a few, quick stories about the brand awareness their podcast is developing in the market.
He also discusses how WorkSpan uses their podcast as a strategic way to continue conversations with the guests of their show:
- The opportunity for deeper relationships that happen quickly with podcast guests
- How his team transitions that into next steps, including:
- team members listening to episodes & using portions of the conversation as conversation starters
- doing email outreach to past guests several weeks later on behalf of the executive team to schedule follow up meetings
- the 50% response rate those email regularly see
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