Why Your Value Prop is Probably Terrible

James Carbary

Founder at Sweet Fish Media

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B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Is your value prop actually communicating your company’s value?

These days people want to know specifically what you’re bringing to the table. Having a vague value prop will only frustrate and confuse potential customers. This ConversionXL blog post goes into detail of what a value prop is and is not, and how to create a good one.

In this episode, Eric Sharp, Founder of ProtoFuse, chats with us about the importance of a well-defined value prop. He also talks about how to articulate your value proposition on your website so that it increases conversions, leads, and sales.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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