Are Podcasts the Next Big SEO Opportunity?

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

Guess what? Google will be adding individual podcast episodes to search results.

That’s big news, and the question is: What does it mean for podcasts and SEO?

In this episode, we talk to Sam Balter, Senior Marketing Manager of Podcasts at HubSpot & Host of the Weird Work podcast.

He gave us all the details on how to maximize the SEO value of your B2B podcast, how Google is ranking podcasts for search, how they’re transcribing every episode, how long to make your episodes and more.

For more on this topic, check out Sam’s recent article on the MarketingProfs blog here:

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.