B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
On this episode, James Carbary & Logan Lyles discuss how to use Google’s predictive search to hack your SEO for content marketing.
What we talked about:
1) Predictive search
2) Being More prescriptive in content planning
3) Google auto-suggest
4) Walk through examples
5) Search intent
6) Building list of available topics
7) Identifying currently ranking content
8) Written content
Checkout these resources we mentioned during the episode:
ii. Sam’s recent article on the MarketingProfs blog
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