How to Revive a Cold Lead Using Content Collaboration

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In this episode we hear from Eric Sharp, Founder of ProtoFuse.

Eric shares the story of an inbound opportunity that went cold post-proposal. By inviting the primary decision-maker to be a guest on his podcast (1 to 10), a deeper relationship was established and the sales opportunity is now back from the dead.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.