How to Revive a Cold Lead Using Content Collaboration

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we hear from Eric Sharp, Founder of ProtoFuse.

Eric shares the story of an inbound opportunity that went cold post-proposal. By inviting the primary decision-maker to be a guest on his podcast (1 to 10), a deeper relationship was established and the sales opportunity is now back from the dead.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.