Logan Lyles

VP of Customer Experience at Sweet Fish Media

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3 Leadership Lessons from Bootstrapping to $150MM

Logan Lyles

VP of Customer Experience at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Tomas Gorny, CEO & Chairman at Nextiva, one of the leaders in cloud phone service and cloud communications for business.

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Tomas shares…

Key lessons learned scaling a bootstrapped company from 0 to $150MM+.

1) Don’t focus on your exit strategy

2) Make sure you believe in what you’re doing & that you’re serving a true gap in the market (not just a perceived one)

3) Focus on building the right team–not just talented individuals, but a cohesive group that is all rowing toward a common goal

How to win in extremely competitive markets when you’re the underdog.

  • Focus on the 10x-type benefits you can bring, not just incremental differentiation.

Why CEOs need to step outside the boardroom and get “in the trenches” with their sales & marketing teams.

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.