Josh shares how he used Content-Based Networking to land an interview with a big-time CEO when he was a college student with no audience.
Josh continued to use content collaboration as a contributor for Forbes, Entrepeneur & Mashable to build relationships with ideal clients by giving them free press & highlighting them in larger publications.
Content-Based Networking helped Josh eventually land his first book deal.
Defintely a recommended read for CMOs (or aspiring CMOs):
Chief Marketing Officers at Work – http://amzn.to/2uroMBf.
Check out Influencer Inc’s LinkedIn course Logan & Josh mention in this episode: https://www.influencerinc.co/ieli