James Carbary

Founder at Sweet Fish Media

Full Profile »

Stop Saying “People Buy From People They Like”

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Stop caring if people like you; it does not matter.

In sales, you could be the most charismatic, friendly rep, but if your product does not deliver value then you won’t make the sale, period. Trust is what’s most critical, and that doesn’t always correlate to being liked.

In this episode, Keenan, CEO of A Sales Guy and Author of Not Taught: What It Takes to be Successful in the 21st Century That Nobody’s Teaching You, breaks down the truth about needing to be liked in sales in the “I Like My Salesperson” Matrix.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

WAS THIS EPISODE USEFUL?