B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
There have been 2 recent revolutions in ABM:
i. Marketing has been catching up to sales in terms of the importance of understanding ABM.
ii. The tool sets available to today’s B2B marketer have exploded.
The elements that you need in place to do account-based are, fundamentally, things you should already be doing as a B2B marketer.
On this episode, I interview John Common about the implications of these 2 truths to the appreciation & application of ABM.
What we talked about:
a) What ABM isn’t (tools or single-use tactics)
b) What ABM is (strategy that stands on the pillars of B2B growth success)
c) Cross industry ABM application is huge
This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso.
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