B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Managing a sales team requires about 50,000 moving parts.
Between hiring, strategizing, educating, executing, evaluating, and adjusting…things can get chaotic. The reality of the matter is, sales teams have been in existence since the dawn of time, and most companies and salespeople struggle with the same issues.
In this episode, Mark Roberge, Chief Revenue Officer at HubSpot and Bestselling Author of The Sales Acceleration Formula, shares his solutions to problems that occur over and over again in the world of B2B sales.
Mark breaks down his formulas for hiring a sales team, building a strategy, managing a team, and generating demand.