Sales Humor: How to Dominate the Cold Outreach

SUBSCRIBE ON: Apple Podcasts | Spotify | Google | Stitcher

It’s hard to play hard-to-get in sales (and in relationships, for that matter). 

powered by Sounder

Yet, the hard-to-get mentality combined with on-point sales humor is a home-run strategy for your cold outreach. No joke.

In this #Sales episode of B2B Growth, Patrick Downs of PandaDoc sits down with Marc McDougall, B2B SaaS Conversion Specialist @ Clarity First Consulting. The duo discusses:

  • How Marc got onto the show with one super funny video
  • Expert tips for making your own highly converting cold emails and videos
  • Why the pushy salesperson is out and hard-to-get is in

To connect with Marc, find him on LinkedIn or visit

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.