Don Erwin

Head of Revenue at MixMax

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19: Why Your Go-To-Market Strategy Should Be 100% Unique w/ Trish Bertuzzi

Don Erwin

Head of Revenue at MixMax

Full Profile »

The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.

Here’s a 100% sure-fire way to know if someone is trying to sell you something. They claim it’s one-size-fits-all.

But that’s definitely not the case with a go-to-market strategy. There are so many variables that you can’t wear someone else’s size.

Trish Bertuzzi and I chatted about this–and she told me that you might even need multiple go-to-market strategies within the same company.

“Anyone who says ‘This is what I would do’ is trying to sell you their methodology,” Trish said.

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